If you are like me, then you know there has to be a way to make Twitter into an effective tool. Most of the big names, and other successful (new) authors talk about it. Almost all of the marketing gurus talk about it. And, even just looking at the stats, you may even talk about it. After all, with the huge chunk of the population that lives, breaths, and is addicted to twitter, there has to be some way of tapping into that. Yet, when you try, you find every effort you make to either bounce, or worse – to make you feel even more isolated and alone.
That’s where this book comes into play. It starts with the basics, because not everyone has tried to play with twitter, and it builds from there. Each chapter (after the “how to set up” ones, at least) is divided into at least three sections – the basics, for those who haven’t thought about things from the angle presented; the more advanced, for those who’ve thought about that facet and weren’t able to make it work; and Rayne’s personal experiences with using that specific facet of Twitter.
Each chapter is broken down into a common sense approach, and discusses the pros and cons of any applicable “short cuts” that are available. Rayne does her best to be objective with the information, but a few times her personal bias peeks through. Especially in areas where she’s been burned.
This is definitely a tool to have handy, and needs to be used in conjunction with a full marketing strategy. It is possible, I’m sure, to make Twitter your sole marketing tool, yet even Rayne mentions there are things that Twitter just cannot provide.
All in all, this one gets a four of five stars – good solid advice, and humorous examples of what not to do. The final star gets knocked off mostly because there is no discussion about how to integrate Twitter into a comprehensive marketing strategy. In part, I think this is because Rayne has focused her attention on getting this information into the hands of up and coming writers – which means focusing her attention on Twitter. Twitter is the 900 pound gorilla in the social media world – everyone comes to there sooner or later. They may not stay, but they at least visit once or twice. As such, this is where her audience congregates in the greatest numbers. For those of us who’s audience lies elsewhere, Twitter is a wonderful piece for any marketing strategy, but we also need to know how to integrate it into the rest of our efforts. (Then again, I may change the rating on a later read through. I might have missed the part discussing this, as it was late when I read it, and I was in the middle of a reading binge. Feel free to comment below, and correct me if I’m wrong.)
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Happy writing everyone!